To tell the story of the UGG® it is necessary to first know the origin of these boots that made the famous brand.
The history of the UGG® brand began in 1978 when young Australian surfer Brian Smith arrived on the southern coast of California
carrying a suitcase with a few dozen of the traditional sheepskin boots (wool-lined) in the hope that surfers sharing the passion he had developed for the product in his homeland. California’s beaches have always been the epicenter of a relaxed and casual lifestyle, leading Brian to find this perfect climate for these boots. The copies were sold quickly and Brian realized a huge potential for the product. It was then that he, with only $ 500, founded the UGG® AUSTRALIA brand and began sales. These unforgettable boots, initially imported from Australia, and the unique sensation they provided quickly spread among surfers, initially establishing the UGG® as a men’s brand. In the mid-1980s, the brand became a symbol of Californians’ lifestyle and culture, gaining space in surf shops and other outlets across the California coast from San Diego and San Francisco to Santa Cruz. In addition, being a unisex model, women began to wear their boots.
The boots began to appear at the feet of celebrities like Sarah Jessica Parker, Kate Hudson, Avril Lavigne, Sienna Miller and Cameron Diaz